The 2026 Portland Street of Dreams: A Guide to the 50th Anniversary Show

The NW Natural Street of Dreams turns 50 this summer, and the 2026 show is the biggest one the region has put on. From July 30 through August 23, more than 22 homes open their doors across the greater Portland area. If you have never gone, or if it has been a few years, this is a good one to catch. Here is what is happening, where to go, and what we are watching for as we walk the homes ourselves.

A quick history: 50 years of Portland’s dream home

The Street of Dreams started in 1976, which makes 2026 the golden anniversary. For five decades it has been the event where Portland-area builders, architects, and designers show off what a “dream home” looks like in that moment. Walk the archive in your head and you can trace the whole arc of Northwest design, from the oak-and-brass kitchens of the 1980s to the great-room open plans of the 2000s to the warm modern and modern-farmhouse looks we see today. The show has run through every kind of market too. Boom years, the 2008 crash, the rate spikes, the pandemic building crunch. It keeps going because it is really two things at once: a design showcase and a barometer for where residential construction is headed. The event is produced by the Home Building Association of Greater Portland, and proceeds support the Home Building Foundation, its charity of choice.

Where the 2026 show is: Serres Farms in Oregon City, plus homes on tour

The 2026 show returns to the classic format built around a single featured site. This year that site is Serres Farms in Oregon City, developed by Icon Construction. Set on a hill with sweeping valley views, the featured site brings together seven luxury custom homes from some of the region’s most established builders, with the interior design and landscaping to match. The seven homes at Serres Farms come from Icon Construction, Dez Development, Designer Built Homes, Creekside Homes, Secor Homes, and Earthchoice Construction, which is showing two. Styles range from Northwest contemporary to more timeless luxury, and each one leans on custom floor plans, high-end finishes, and current building tech. What makes the 50th anniversary show stand out is how far it reaches beyond the featured site. The 2026 ON TOUR lineup adds more than 15 homes spread across the metro and the coast, so you can build a tour around whatever part of the region you actually care about. On the ON TOUR roster:
  • Lake Oswego: TimberRidge Development (Stillwater Vista) and Koval Holdings with Aker Development (Lake Terrace)
  • West Linn: Sitara Homes (Open Sky)
  • Southwest Portland: The Powell Group (Palatine), open the final weekend of the show only
  • Northwest Portland: Crafted Homes and Development (Horizon Crest)
  • Cannon Beach: two homes from Haggart Homes (Haystack Hideaway and Elk Cove)
There is also a group of semi-custom and production homes on tour, which is a useful reality check if the custom homes feel out of reach. Those include a Forrest Ridge Homes build back at Serres Farms plus five Stone Bridge Homes NW homes in Canby, Wilsonville, Tigard, and Forest Grove. Two bonus features round it out: a container home from Relevant Buildings in Oregon City, and the inaugural HBA Home at Serres Farms, built by Mountainwood Homes with a floor plan from Pacific Lifestyle Homes on a lot developed by Icon, with contributions from HBA members across the industry.
Serres Farms village On tour Tap a cluster to fan out the homes

What we are watching for on the tour

We got early access and toured a couple of the homes ahead of opening. We will add our firsthand notes and a video walkthrough below once we have them pulled together. In the meantime, here is what tends to make the Street of Dreams worth the ticket, and what we pay attention to when we walk new construction like this. The show is a preview of finishes and floor plans that show up in normal listings a year or two later. When you see the same detail in three different homes, that is the trend, not a one-off. We watch how builders are handling the things buyers actually ask us about: single-level or main-floor primary suites for people planning to age in place, flexible rooms that flip between office and guest space, indoor-outdoor flow for our long Northwest shoulder seasons, and the quieter stuff like energy efficiency, heat-pump systems, and better insulation that matter more every year our summers run hot. [PLACEHOLDER: firsthand notes on the two homes we toured, plus the YouTube walkthrough embed. Charles to supply home names/builders and the video link.]

If you want to go: dates, hours, and tickets

The show runs July 30 through August 23, 2026, open extended weekends only, Thursday through Sunday. Hours are 10:00 a.m. to 8:00 p.m. Thursday through Saturday, and 10:00 a.m. to 6:00 p.m. on Sunday. General admission is $29, and children 10 and under are free. Tickets are sold online only, and one ticket gets you one entry into each home on the tour, so hang on to it as you move between sites. The organizers also offer discount codes for veterans and seniors by request. Home addresses, parking details, and the mobile app with turn-by-turn directions are released closer to opening. A practical tip from experience: you will be asked to take your shoes off in every home, so wear socks you do not mind walking a full tour in. And if you are trying to see the featured site plus a couple of ON TOUR homes, plan it like a road trip, because they are genuinely spread out this year, from Oregon City to Cannon Beach.

Why we go every year

Beyond the fun of it, the Street of Dreams is one of the best ways to understand what buyers in our market will want next. Design trends set at the top of the market filter down into the homes most of us actually buy and sell, and seeing them in person beats scrolling photos. It is also a straightforward way to get a feel for new construction quality across a lot of different builders in a single outing, which is hard to do any other time of year. If you walk the show and find yourself wondering how any of it applies to your own home, whether it is worth updating a kitchen before you sell, what today's buyers actually pay up for, or what your place would list for in this market, that is exactly the kind of question we like. Reach out to the Turner Team anytime and we will talk it through, no pitch and no pressure. Sources: NW Natural Street of Dreams official site (streetofdreamspdx.com) — 2026 Show Homes & Features, Online Tickets, and Show Hours & Directions pages, accessed July 2026. Show dates, hours, ticket prices, home lineup, and locations are set by the Home Building Association of Greater Portland and are subject to change; confirm details on the official site before you go.